AANR E-Bulletin Vol 2, No. 17
|
|||
| Powerade Ads Feature Nude Olympians |
|||
In the spirit of the original Olympics, when athletes participated in the buff, the new ads for Powerade sports drink feature nude Olympic athletes at the top of their game. Coca-Cola Great Britain launched the new campaign ahead of the Beijing Olympics. The ad campaign was designed to “give people the chance to see the real make-up of an athlete and their muscle and power, celebrating the body and spirit,” said Catherine Sleight, marketing director for Coca-Cola Great Britain, which launched the ads. Click here to read more and view the photo |
|||









