USAnudist.com

Clubs and Trustees Weekly Report
March 23, 2007

Erich Schuttauf, Executive Director
OUR THIRD ISSUE OF THE E-BULLETIN DISTRIBUED We are pleased to let you know that the 3rd edition of AANR’s all new E-Bulletin was sent this morning to nearly 8,000 e-mail addresses on file. Software that AANR is using has helped us to groom a once larger list of e-mails down to current, valid addresses that work. Not only do we have a higher quality list, but the percentage of messages we send that are opened has greatly increased also. Over half of our list will open messages within the first two days.
There are limited opportunities to advertise in this “publication” so be sure to check Linda Berry’s section below for details.

NEW PHOTOS ON THE WAY TO AANR.COM
Yesterday a team from our office worked collecting some new stock photography for our Web site. Because our inventory of images–especially those featuring “empty nesters”– was limited we needed many more to tell the story of nude recreation. We are grateful to volunteers from Cypress Cove who assisted in this project. We look forward to creatively using some of their pictures soon.
NEWS TO USE
>From time to time I get great suggestions from mentors and AANR leadership on great business books. If your schedule is like mine, you probably don’t have as much time to read such books as you’d like. That’s why it’s worth recommending a quick read that can pay great dividends in reaching your marketing goals.
The 22 Immutable Laws of Branding by Ries and Ries, as the title implies, is broken into 22 short chapters of the most important elements to creating and protecting your brand. While most examples are drawn from heavy hitters in the corporate world like Coke and Pepsi, the principles can be applied to businesses of any size in many cases.
There’s some good news in this book for AANR. Many of the suggestions are already part of our long term strategy. We’re doing a lot of things right, though obviously more than a few tips in this book would help us improve.
You can read through 22 Immutable Laws in about one afternoon. The latest edition has a bonus section about making the best use of your Web site.
The ISBN # 13 978 0 06 000773 7 or via the attached link  http://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737/ref=pd_bbs_sr_1/002-4385784-2692064?ie=UTF8&s=books&qid=1174660025&sr=8-1
AANR WRITES DEAR ABBY AND PASTA RONI
Recently, advice columnist Dear Abby (now her daughter actually) has run columns addressing the subject of nudity. About one month ago she wrote to calm the fears of a woman whose husband wanted the couple to try visiting a nude beach. Her matter of fact answer was that lots of decent people go to such beaches and that they come from all walks of life. Last week, she wrote to explain the difference between naturism and exhibitionism.
These two columns are evidence that the subject of nude recreation are on a lot of minds these days. I wrote to Abby offering AANR’s assistance with answering future questions and enclosed a copy of AANR’s North American Guide to Nude Recreation and other helpful brochures.
There’s additional evidence that nudity is being talked about more than ever before. Just look at recent commercials for Pasta Roni.you know, one of those San Francisco treats. The company, a subsidiary of Quaker Oats, is running a commercial that features naked people with the message that its product is all natural. Although carefully placed objects obscure much, the people are depicted as enjoying themselves, cheerful, and completely natural about their nudity. AANR has also written Pasta Roni to thank them for the ad. We have been assured that our thanks were conveyed to corporate management. If you would like to contact Pasta Roni, you can write them at The Golden Grain Company, P.O. Box 049003 , Chicago , IL 60604-9003 ; or write online at http://www.ricearoni.com/rar_contactUs/
Coupled with Dear Abby and Dove’s Pro-Age pronudity campaign, there’s a lot of “exposure” happening.

MINUTES FROM MIDWINTER BOARD MEETING AVAILABLE ONLINE
The minutes and committee reports from the AANR Midwinter Board of Trustees meeting are online in the Ruling Documents section of both the Club Services and Member Benefits pages of www.aanr.com
YOUTH AMBASSADOR PROGRAM
All information is now online at http://www.aanr.com/young_adults.html
Carolyn Hawkins, Public Relations Coordinator
Positive Publicity
This week we heard from ASAE Magazine.
Steve Vickers had an interview with the Sunday Times Newspaper in London regarding nude cruises.
We are sending out releases and pitch stories and looking for the top 10 events that your club has planned for the remainder of the year.

We are still waiting to hear from Newsday.
We are still working with a show called “Spotlight On” and will keep you posted as we continue.
NUDE RECREATION WEEK
We are working closely with The Naturist Society on joint promotion of Nude Recreation Week. The theme this year is “Catch the Wave.” (Kudos to Nicky Hoffman and her team for this creative idea.) I encourage your club to get activities planned early so you can be included when members call for information on NRW. Open houses are very good and inexpensive. We will also have a template release for your club to you use where you can insert the club information and contact person.

NUDE CRUISE
We also have the Alaska nude cruise coming up in July. Again I am requesting club brochures be sent to the AANR office. I still have a few left from the February cruise, but we can always use them in our display rack at the AANR office.

Convention update
If you plan to attend the convention get your registration in early. As soon as I have the nearby hotel information, I will give you those details. The registration form and activities schedule are available online at http://www.aanr.com/pdf/AANR%20Web%20Flyer-March.pdf .
If you plan to rent a car for the AANR Convention, we have also partnered with Budget Rent A Car along with Avis, Hertz, and Alamo . If you would like to use Budget, the toll free number is 1-800-527-0700 and the code is BCD S203527. You can also go to www.budget.com and reserve your car. Hertz rental car code is CDP 1199824, 1-800-654-2210 or www.hertz.com Avis code is AWD T625100, 1-800-698-5685 or www.avis.com
2007 Convention Awards Submissions and Sponsors Needed
Now is the time to begin submitting information to the AANR office for the following awards. The deadline is May 31, 2007 (unless otherwise indicated).
Schofield Trophy
This award is given to the nonlanded club that accumulates and documents the most mileage on visits to landed clubs between June 1, 2006, and May 31, 2007. Submissions for this award are due in the AANR office by June 10, 2007.
AANR Man, Woman, and Family of the Year*
These awards are presented for outstanding contributions in promoting nudism in AANR.
Young Man and Young Woman Awards
These awards are based on the best essays written by AANR Youth under age 18 that detail what benefits the author has derived from being a nudist. The winners of these awards shall be selected from all essays submitted prior to the beginning of the membership meeting of the annual AANR convention. The author of the winning essays will each receive $100 and a plaque.
Youth Award for Nudist Studies*
The Youth Award is presented to a student up to 22 years of age who used his/her nudist activities and interest to further his/her scholastic endeavors. The winner receives $300 and a plaque.
The Glen Eden Award
This award is given to the club that holds the most outstanding publicity event during the year.
The Hal O’Neill Award*
The Hal O’Neill Award is presented for outstanding public relations by a club that joins in a community effort which results in the improvement of the club’s image as well as the image of nudism in general.
The Art Schumann Award
The award recognizes the best nudist reporting by a nonnudist reporter in a nonnudist publication.
Best Original Article in A Club Newsletter*
(self explanatory)
Ilsley Boone Best Club Newsletter Awards*
The newsletter awards are given to clubs judged to have the best club newsletters. Clubs must submit three different issues from the current year (May to May) to the AANR office. All newsletters submitted will be placed into a category based on club membership as of the year-end membership report. The categories shall be Group A (10-50 members), Group B (51-200 members), Group C (201-500 members), and Group D (500 or more members).
The Serendipity Park Web Sites
1.       Best Nudist Personal Web Site: Awarded to a Webmaster who is an AANR voting member.
2.       Best Professional Nudist Club Web Site: Awarded to an AANR club whose Web site is developed and maintained by a full-time professional webmaster.
3.       Best Amateur Nudist Club Web Site: Awarded to an AANR club whose Web site is developed and maintained by an amateur webmaster.
Public Relations Nonnudist Media Awards*
Up to two awards can be given in each of the six categories:
1.       Newspaper articles*
2.       Newspaper photographs*
3.       Magazine articles*
4.       Magazine photographs*
5.       Radio presentations*
6.       Television presentations*
The Erwin Koch Award*
This award is presented to a club for its friendliness and cleanliness.
Paradise Lakes Government Affairs Award
This award is given annually to an individual or a club for outstanding contributions.
Any AANR member or club may submit a nomination for any of these awards. If you have any questions about the awards, or to sponsor any of the awards including the sports awards, please contact the AANR office at 800/879-6833.
*Indicates Sponsorship Available — $50

Linda Berry, Director of Publications
E-BULLETIN ADVERTISING OPPORTUNITY
The E-Bulletin is sent to approximately 8,000 members and clubs every other week, and the list keeps growing. There is one advertising space available. The ad consists of text and photo with Web link (similar to the Featured Clubs on www.aanr.com). It will be sold on a first-come, first-served basis. Please contact Martha Young at 800/879-6833, ext. 228, or e-mail bulletinads@aanr.com for details.

NORTH AMERICAN GUIDE REMINDER
All clubs who are chartered by April 1, 2007, will receive free space in the Guide according to the club contract. Space ranges from ½ page up to 2 full pages in black and white. Provisional clubs and participating businesses will receive a listing in the Welcome New Clubs section of the book at no charge. All clubs are welcome to purchase four-color advertising. Details will be mailed the first week of April.
THE BULLETIN
The publications department took a road trip today to visit The Ledger in Lakeland . The Ledger prints The Bulletin and is owned by The New York Times. It’s quite an impressive operation. This is our fourth year of printing at The Ledger.

THE CYBER-BULLETIN
Visit http://www.aanr.com/cyber_bulletin.html and learn how a nude photo shoot benefited trees.
THE E-BULLETIN
Read your E-Bulletin that was sent this morning to find out more about skinny-dippers who staged a nude protest against plans to dam up a river. If you didn’t receive an E-Bulletin and would like to be added to the list, visit the Member Benefits section of www.aanr.com, log in, and enter your e-mail address in the box on the right. It’s as simple as that!
Nanette Wickersham, Club/Member Liaison
There are no directory changes this week.
Patricia Orner - Government Affairs Coordinator
CAP WIZ - IMPORTANT NOTICE
Please encourage all of your club members to complete their profile on this valuable Web site so when alerts are developed, they will be able to receive them.
They can use the following link: http://capwiz.com/aanr/mlm/signup and fill out the sign up form. After April 1, 2007 only those members who are “subscribed” as Cap Wiz participants will receive alerts.

Assateague Beach Spring CleanUp
Once again AANR and AANR East are pleased to support the FOASP (Friends Of Assateague State Park) in the annual spring cleanup of the Assateague National Seashore. Saturday, April 28, 2007 is the date. Ray Simpson is heading this committee, and all volunteers are encouraged to let him know today if they can help. You can e-mail Ray at raysimpson@verizon.net
Cape Cod CleanUp
Your presence is requested at a celebration of volunteers on June 9, 2007 on Cape Cod . RSVP to William Falconer, Sunchasers Travel Club, Phone/Fax (413) 583-6877,
mrcaapp@netzero.net